Do you want to earn more by promoting a particular product or service?
Perhaps you are planning to hold a series of webinars that need to attract a specific target audience?
Or run effective ads on search or social media pages. social networks?
Then a single-page landing page is just what you need.
A landing page is a single-page website whose main task is to turn an ordinary site user into a target customer.
Let's say you already have a catalog site or other multi-page site that has a lot of products and services and has a task to promote one specific product - copywriter services, for example. Among all the variety on the site, it will not be so noticeable, so creating a landing page can help you. The purpose of such an Internet page is to focus the user on something specific, to sell a single product or service, in our case, copywriting. A potential buyer visits the page, pays much more time and attention to the service offered, and is more likely to buy it. This is what makes a one-page landing page so remarkable.
Another important nuance. When planning to create a landing page, you should pay special attention to such a concept as conversion - the percentage of people who completed the target action in relation to those who visited the landing page. This is important because a properly designed one-page site with all the necessary functionality will attract much more targeted customers. And you can use analytics services to control this - find out how many people have ordered services or your product by viewing the landing page.
Now let's talk about what a landing page is like in general. It is divided into two categories:
1. Separate page.
It is one of the site's pages that motivates you to take a single and specific action: click on a link, register, subscribe to the newsletter, or buy a product. Its advantages are that it is completely dedicated to one service, which means that the client will be focused on the offer.
2. Single-page website.
This is a separate site dedicated to a service or product. Creating a single-page site is considered more effective because it doesn't have distracting elements like the menu icon or navigating to other pages. The user will always see what to do and where to click, because the main principles of such a landing page are simplicity and clarity.
In general, creating a landing page requires not only programming skills, but also an understanding of the basics of marketing, interaction with the audience, and knowledge of current trends in advertising offers. Unfortunately, not every IT person will be able to offer this.
Creative web studio Myelophone, in turn, is an integration of specialists from IT technologies and marketing who keep up with the times. By ordering a turnkey landing page from us, you can be sure that the landing page will look up-to-date and up-to-date. All the basic sales rules will be followed, and everything will be simple and clear for your client.
Choosing us, you choose the best!
Order a landing page